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Call 970.229.9487 to find out how PJ Writing Group's newsletters increase customer loyalty & sales.
Driving traffic to your sales team
PJ Writing Group has three goals when providing clients with newsletters: persuade customers to open the newsletter, engage and educate them with content, and drive quality leads through the sales pipeline.
From working with your team to create your newsletter's voice, layout and design, to writing stories, distributing to your list and reporting back to you on the results, PJ Writing Group delivers newsletters that deliver outstanding results.
Flexible or full-service
We provide an end-to-end newsletter solution or supply only those services you require:
- Concept development
- Design
- Content writing
- Formatting or printing
- Delivery
- List management
- Reporting
- Website newsletter sign-up element & marketing
One-of-a-kind newsletters
What separates us from the competition? We take the time to understand your business goals and the needs of your clients. Then we develop a custom newsletter concept that delivers the perfect mix of useful information your customers want and marketing messages that deliver results.
Best practices
In addition to great journalists, marketers, and industry analysts, PJ Writing Group consists of Internet marketing experts whose advice and how-to articles are read by thousands in weekly marketing publications like MarketingSherpa.
This means our clients' newsletters are delivered, opened, and read (while those of other providers are lost, ignored, and deleted).
- Newsletter promotion that grows your list
- Viral marketing techniques
- Wording, subject lines & designs that avoid spam filters
- Highest industry email distribution standards
- Opt-in email signup
- Marketing messages that get results
- Lead generation elements
- Auto-responders that further your marketing objectives
- Interactive newsletter features
Engaging & informative content
We provide content in multiple forms in order to meet the goals of all of our clients. PJ Writing Group takes the time to learn what's important to you and what your clients care about.
The objective is for a newsletter to become an indespensible resource for our clients' customers. We want them to read every issue, engage our clients' sales team, and pass the newsletter on to colleagues.
To meet these goals, PJ Writing Group's content includes:
- Case studies
- How-to articles
- Graphics
- Surveys
- Executive opinion pieces
- White papers
- Marketing boxes
- Employee profiles
- Interviews
- Articles from industry experts
- Summaries from & links to articles from industry publications
Call 970.229.9487 to find out how PJ Writing Group newsletters increase customer loyalty & sales.
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